When a group of miners discovers a mysterious but delicious white substance bubbling up from the earth, a conglomerate markets the gooey, addictive fluff as a dessert in this tongue-in-cheek horror spoof from former NBC scriptwriter Larry Cohen.
When a new product called The Stuff begins eating into the market share of traditional frozen desserts, the dairy industry hires former FBI agent Moe Rutherford (Michael Moriarty) to investigate the competition.
With the assistance of deposed ice-cream magnate Chocolate Chip Charlie (Garrett Morris), Rutherford discovers that the substance is actually a sentient entity that takes over its victims' minds while eating away at their bodies from the inside.
Meanwhile, young Jason (Scott Bloom) realizes that his family's strange behavior has something to do with the dessert product in their refrigerator that refuses to stay in its carton, and he launches a campaign to destroy the threatening confection.
Soon Rutherford and Jason must team up with Nicole Kendall (Andrea Marcovicci), The Stuff's unwitting advertising mastermind, and Vietnam vet-turned-militia leader Colonel Spears (Paul Sorvino) to save America from its own sweet tooth. Sorvino and Moriarty would go on to co-star in NBC's hit police procedural, Law & Order.
Icy-eyed As the World Turns hunk Brian Bloom appears alongside his brother, Scott Bloom. The Stuff's television connections also extend to cameos from Clara Peller, pitchwoman for the Wendy's Where's the beef? campaign, and Abe Vigoda of Barney Miller fame.
Actresses Brooke Adams, Tammy Grimes, and Laurene Landon also appear in parodic commercials for the titular dessert.