Director Budd Boetticher's love of bullfighting comes to the fore in this film drama, directed and co-written by Boetticher (and produced by John Wayne). Robert Stack plays the cocky American Chuck Regan, who travels to Mexico and falls in love with the sultry Anita de la Vega (Joy Page).
In order to impress her with his prowess, he convinces the famed matador Manolo Estrada (Gilbert Roland) to mentor him in the art of bullfighting. But Chuck's carelessness causes the tragic death of Manolo, resulting in Chuck's being shunned by both the villagers and Anita.
In order to regain Anita's love and the villagers' respect, Chuck re-enters the arena, taking on a bull in Manolo's honor.