Elvis Presley plays Scott Heyward, the son of a Texas oil millionaire in this thin storyline. Scott changes places with the poor but honest water-skiing instructor Tom Wilson (Will Hutchins) to find out if women love him for himself or his money. Tom goes to the posh penthouse previously occupied by Scott, and Scott takes over as the instructor.
Scott's father Duster (James Gregory) blows a gasket when he finds out what his son is doing. Boat builder Sam Burton (Gary Merrill) talks Scott into driving his new boat in the big race.
Elvis delivers 8 songs in one of the more lackluster vehicles of his 1960s film catalogue. A bevy of beauties, some exciting race scene, and glossy production all help this one across the finish line.