Lance Rivera Overview

Lance Rivera photo

LANCE RIVERA Born and raised in Brooklyn, New York, Lance Rivera began his music career when he met a neighborhood drug dealer turned rapper named Christopher Wallace, who rhymed under the moniker Notorious B.I.G. After hearing him perform, Rivera offered to finance his musical career. It was Lance's introduction to the music industry. In 1994, when Undeas Recordings was created in partnership with Atlantic Records, Lance was put in charge of the artist roster, which included Notorious... See All

Change Location